🍭 Official U.S. Distributor 🍭
The blind box collectible your customers can't resist — and can't buy just one of.
Nommi's 100% Sweetness Series taps straight into the kawaii collectibles trend that's driving repeat foot traffic and impulse purchases at specialty, gift, and toy retailers right now. Each blind box contains one surprise mini Nommi plush doll keychain — ranging from approximately 2.8" to 4.7" tall — crafted from soft polyester fabric with durable ABS details for the perfect mix of cuddly and collectible. Every plush also includes a character ID card, giving customers a built-in reason to track (and complete) the full series.
Why it sells:
Blind box format creates repeat purchase behavior — customers keep coming back to complete the series
Character ID cards included with every plush, fueling the collect-them-all mentality
Keychain functionality adds everyday carry appeal beyond shelf display
Kawaii aesthetic resonates strongly with teens, young adults, and anime/J-culture fans — one of retail's fastest-growing collector segments
Compact size (2.8"– 4.7") makes it an easy add-on or impulse buy at the register
Giftable year-round — birthdays, holidays, or just because
Merchandising tip: Display near checkout or in a dedicated blind box/collectibles zone. Works exceptionally well alongside Sonny Angel, Pop Mart, and similar blind box lines. Cross-merchandise with plush bag hangers for a higher average basket.
Sold as: 1 piece per unit | Characters ship assorted
Minimum order: Available on Faire — order as few or as many as your shelves need
Reorder-friendly: Fast-moving SKU with consistent demand — easy to replenish through your Faire account
Nommi is an exclusive brand carried through Showcase.
